Stylish apartment presentation video! 

Why video is essential and how to produce attractive home presentation videos?

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A video presentation is a very good and convenient way to get to know the properties for sale in one viewing. Video is a valuable resource for both buyers and sellers.

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Above all, an attractive video is an emotional one. The aim is to build up all the elements that add value to the home in a short video. The video can be shot from the ground or from the air using a drone, to capture the property being sold, its surroundings and services. The video can vary in length from half a minute to a few minutes. Good and carefully chosen background music can enhance the video and evoke emotions in the buyer.

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In addition, video can be used to showcase a property in more detail than any other type of media. Home showcase videos reach active home buyers through multiple channels such as housing portals, social media and YouTube.

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Video presentations play an important role in marketing and research shows that 73% of homeowners prefer to choose an agent who uses video in addition to pictures. Here are a few reasons why a property presentation video is a top priority in today's market:

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1. Reliable lead generation: demonstration videos work at different stages of the sales process to increase visibility, improve search engine optimisation and convince both buyers and sellers.
2. Versatile uses: demonstration videos are used for sales and sales promotion, as well as to support your own sales by providing viewers with different perspectives and experiences. Video reaches a wider audience than images.
3. Comprehensive picture of the property: the presentation video gives a comprehensive picture of the property and its surroundings, as the video can be shot from the ground and from the air. In addition, the presentation text makes the video informative and attractive.

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