Make your home a selling success 

Ilkka Laine
12 01 2024
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5 min read

The impact of interior design on the marketing of a home

The interior design of a home plays a crucial role in making it attractive and attracting the attention of potential buyers. In this blog, we will discuss how the right interior design can have a positive impact on the sales process and help your home stand out from the competition.

First impressions and atmosphere

The first impression is often lasting. A well-decorated home creates a positive first impression and helps the buyer to imagine themselves living in the space. An atmospheric interior can evoke emotions and make a home more attractive.

Freshening up the overall atmosphere

While everyone has their own style, too much personalisation can make it difficult to engage buyers. Freshening up the overall look with neutral tones and a more minimalist approach can make a space more appealing to a wider range of buyers. Overly heavy and large furniture can easily make a space feel cramped and smaller, so light pruning can be beneficial.

The importance of lighting

The right lighting can do wonders for the mood of a space. So make sure that your home is properly lit and that the lighting solutions you choose accentuate the best aspects of the space. Natural light is always desirable, so make sure that windows are clean and open during the shoot and presentation.

Making the most of space

Organise your space so it looks spacious and functional. Hide unnecessary items and emphasise the versatility of the space. In a living room, for example, you can arrange furniture to make the space feel larger and more open. It's best not to place furniture directly in front of a window or always against a wall, but to make the space as airy as possible.

Small details

Pay attention to small details such as flowers, artwork and tidiness. Cleanliness and well-kept details add value to a home and make it more attractive.

The importance of presentation photos and first impressions

High-quality photos are the secret weapon in selling a home. Make sure the photographer captures the best of the home and highlights the beauty of the interior. Well-taken photos will entice buyers to take a closer look and emphasise the importance of the first viewing.

The interior design of a home can be a decisive factor in the decision to sell. Careful design and attractive presentation can make your home what buyers are looking for. Remember that an apartment is not just a potential home, but also a product, and its presentation will have a significant impact on the sales process.

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Ilkka Laine
Founder at Le Interiors