The importance of profesional photography in the sale of apartment

Ilkka Laine
12 01 2024
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5 min read

Images are key

Have you ever stopped to wonder why some homes sell quickly, while others remain waiting for a buyer for a long time? One important factor that is often overlooked is the quality of the photos. High quality pictures have a huge impact on potential buyers. The reason between a successful sale and a protracted marketing process is probably the sum of many things, but we dare say that quality images play a major role.

First impressions count

First impressions are often the most important. When a potential buyer browses through home for sale advertisements online, the first things that catch their attention are the photos. High-quality, attractive pictures can make an immediate and indelible impression and attract the buyer's attention.

Attractive details are highlighted

High-quality photos of your home showcase the best of your home. It is important that the space looks bright, spacious and attractive. Informative pictures help buyers to see the full potential of the home. In addition, a professional photographer will be able to capture interesting details such as architecture, modern appliances and stylish finishes. So-called 'deco' photos are surprisingly important, as a large proportion of homes are bought with emotion.

The impact of images on emotions

Buying is often emotional. High-quality photos of homes can evoke positive emotions and images of the future. The deal is half done when the buyer imagines themselves living in the space and enjoying the comforts of home.

Competition is fierce online

Today, most people look for a home online. Competition for attention is fierce, which is why quality photos can make your property stand out from the thousands of advertisements. High quality pictures taken by a professional will entice a buyer to click on the ad and take a closer look at the property. The so-called "landing page" of a sales ad plays a major role in clicks. An experienced housing photographer knows how to take pictures from the right angle.

The importance of the professional photographer

High-quality photos don't just happen. Using a professional photographer is an investment that often pays for itself. A professional can choose the right angles, use the right light and bring out the best in your home. These photos stand out from those taken by amateurs.

Last tips

  1. Clean and styled: before the photographer arrives, make sure the apartment is clean and styled to look attractive.
  2. Lighting is the key: Maximising natural light gives the best results. Open the curtains and raise the blinds.
  3. Choose the best angles: choose photos that showcase the spaciousness and best features of your home.
  4. Take care of publishing the images: once they are ready, make sure they are visible on various online services and social media channels.

High-quality photos are not just an add-on, but a necessity in today's real estate business. Invest in them and you may find that your property changes hands faster than you expected. Remember, first impressions can be the deciding factor that makes a sale a success.

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Ilkka Laine
Founder at Le Interiors